Social Activities for winter
Snow and Ice not used creatively!!!!
Snow and ice is seen as negative thing instead of not looking towards its positive aspects and possibilities. During winter lots of people complain about depression and lack of social outdoor activities but there is always possibility where people can come together and do some sports activities together such as ski, ice-skate and ice fishing. Finnish winter is not marketed properly to benefit from tourism to create more holiday activities like popular destinations i.e. Switzerland , Alps ,Norway, Canada.
Research question: Why winter is taken as a burden but not used as an advantage?