Thinking of massidea.org I can't help wondering what is the target group. Say you have a brilliant idea in your head and you've created a need for it too, in other words know how to utilise it in order to make money, why would you share it? People would have to see what good might posting ideas here do for themselves.
In order to market massidea.org it is crucial to know who would be the one who benefits from this kind of service. It isn't until knowing who really would need this service that it's possible to focus marketing. As said, people with brilliant ideas and a possibility to harness it wont propably share their idea in a social media like this. But what about people with ideas but who can't possibly figure out what to do with them? Or people with a need for an innovation but no chance to make one up? That's the people massidea.org would be useful to, and that's the people who massidea.org should reach. Marketing should be focused to both of these groups and indicate that through massidea.org they will find a solution that would benefit themselves and others.
Massidea's business idea is kind of marketing itself, too. Build up a forum where the users can produce its contents. I'm marketing massidea.org right now as I'm writing about how to market it, even though I'm doing it because it's required in this course 00018 Palveluinnovaatiot. Students who read other students' posts and comment them, are marketing Massidea.org. In order to make the "grapevine" work, it is critical how beneficial people who are currently using massidea.org finds their experience. If people don't think that using massidea.org does any good for them, they won't sell this idea to anybody. On the other hand, if people who are currently using this finds this useful, they will do the marketing automaticly by telling about it to their friends and associates, who will do the same thing when they find out that massidea.org really works.
Being well connected in the social media is a good idea. Still, it is so easy to change information fast nowadays, that this kind of "self-marketing" has become more and more important. If product or service is working and people has actual need for it, it will market itself very efficiently. If not, it won't.
Your idea/solution in one sentence: Efficient marketing needs knowledge of the segment and the service to be marketed has to be of good quality.
If more courses are using these kind of studing task based on open networks and open innovation, then students would have a possibility to generate their personal knowledge portfolio at the same time. When applying in the job and presenting an extensive portfolio of relevant insights would definitely help on getting the job.
We have also planned more an integration with e.g. http://www.jobstep.net site. Then it would be easy to link massidea.org profile to that cv. Our assuption is that it would also increase the motivation to study, since better the profile is, more easier it is get the job. This also requires actions from teachers and they should break the habit of traditional studing tasks