The ageing population of Finland
A large amount of the population of Republic of Finland is ageing and retiring nowadays, causing serious problems, but also generating huge possibilities.
A large amount of the population of Republic of Finland is ageing and retiring nowadays, a fact that can cause serious problems related with the Finnish general social security system and enabling facilities to pension, nurse and care of the ageing citizens, atleast in the same level as the current pensioners have.
Also huge possibilities are generated since senior citizens with money and time are a completely new customer group. Never before there has been such a group with the same consuming possibilities, therefore a lot of product deveplopment and customer analysis has to be done especially in the field of leisure and tourism. Nowadays the main target groups are young adults and families with children, senior customers are still left behind.
The large amount of pensioners is due to the generation born in 1940's after the second World War. The government has been lately trying to solve the problems that the ageing of the population can cause, especially two ideas have been discussed: the rise of pension age from 63 years to 65 years and the problem of students taking gap years and studying too long in institutions of higher education and not entering the working life fast enough.
A change in thoughts has to be done; we must not think senior citizens as problems or patients, but customers with a lot of potential.
Opportunity: More employment in the fields of health care, leisure and tourism due to large amount of senior customers
Threat: The collapse of Finnish general social security system due to large amount of retired citizens
Read the result of my research conducted at Arabiaranta Helsinki about Accessible tourism in Finland on www