Green marketing and its effect in Business
The marketers have the potentiality in their business if they follow the Green marketing activities.
Promotion of environmentally safe or beneficial products. Green marketing began in Europe in the early 1980s when certain products were found to be harmful to the earth's atmosphere. Consequently new types of products were created, called "green" products, that would cause less damage to the environment. The movement quickly caught on in the United States and has been growing steadily ever since. The development of ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution controls are all aspects of green marketing. Green marketing has produced advances such as packages using recycled paper, phosphate-free detergents, refill containers for cleaning products, and bottles using less plastic.
This marketing policy can lead a good Business in near future. When a company is announced or highlighted with this strategy, they can make a space in customers´ mind for the long time. For example, Finland is known as a country of clean technology. Therefore the Nokia and other technology based companied are doing very good business all over the world. There is less scandal and sometimes having no scandal of the companies followed with green marketing strategy. It also develops potentiality in the market that is apparently good for the business. Therefore the marketers are considering this factor to survive in the market for the long time.
Research question: How can be this policy welcomed by all the marketers in future?