Added: 23.08.2010 22:34
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Gaining customers´ loyalty is big challenge.

High volume of sale does not assure any potentiality of the good business in future if loyalty is not gained.

High volume of sale does not assure any potentiality of the good business in future if loyalty is not gained from the customers. When business introduced it is mostly seen that the marketers think about increasing sales volume. But this philosophy does not help business to be run for longer. The marketers have to keep their concentrations on the repeated customers rather than the one time customers. Because if sales targeted to one thousand customers and experienced handsome number of customers in once then there is nothing to be happy until getting response from majority of them. Therefore loyalty is very important for the business. The marketers have to make long term plan to satisfy the customers by providing them quality goods and services. If a good percentage of the customers come back to the company it means potentiality of the business gets one step more in the competitive business world.

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Research question: How conveniently gaining customer loyalty possible?

Can you solve this challenge? or

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To keep his customers coming back again and again needs an entrepreneur a good plan.

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