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Category Archives: Business

Why Facebook advertising is a go for all

Over the years the number of social media sites has tremendously increased. Sites that allowed people to share photos and engage in conversations socially have proved to be popular especially among the youth. Owing to this, I gave up on the traditional advertising platforms like TV and radio to embark on an intrusive social media campaign to advertise and promote my business. Facebook is no doubt among the most popular of the sites worldwide. With over 1.6 active users, I saw a big opportunity to reach a wider range of people. Facebook with no doubt proved to me that it is the best place for firms and business people looking to sell products and services.

Facebook advertising was of great interest to me as I have always wanted to know how effective it is over a given target audience. Facebook offers various means of advertising to their clients depending on the size of the business and the choice of the clients. Ranging from facilitating you with a call to action button on your page to images and videos compelling the audience to take a look at your services, Facebook gives you the most appropriate means to reach your target audience.

I used to be skeptical about the costs but later discovered that you can actually set your advertising plan. It really depends on your budget. Facebook offers a range of pricing because of the diverse nature of businesses worldwide. You can choose your budget from as low as €5. The client is then supposed to choose whether he wants to be charged per day or over a lifetime. Facebook never overcharges its clients. All of my Facebook advertising is really effective because Facebook optimizes my ads by ensuring the target audience is reached. This has made it easier for me to sell my products and services.

On the flipside, since adverts on facebook are open to feedback, I found it hard to manage some feedback since some users tend to be very abusive. Nonetheless I took every negative feedback with a open hand. All in all opting to advertise on facebook is a good venture and can make your business flourish when the right audience is reached.

How having a virtual office helped my daughter in growing her business

When my daughter moved to New York City, she wanted to continue her business from home since she had a small child to care for now. She wanted a virtual office with a professional address, having a regular PO box number. She would need the service of a receptionist and an office assistant, and a phone answering service. She would also need to occasionally drop in at an office space, about three times a month, to hold face-to-face meetings with clients.

So she started looking for virtual offices in New York City that would be close to her apartment in case she had to have urgent meetings. She was also looking for one with reasonable monthly rentals since her business was part-time and yet to register substantial growth.

After a thorough online search, she could locate one that was quite close to her home, had a high-end address, and came with other ‘add-ons’ like open envelope scanning, broadband internet, fax facilities, conference calling, and video conferencing facilities. The best thing was that the on-site office had a kitchenette that could be used to make tea or coffee during conferences, giving it that distinctive office-type look. It also had a small lobby where clients could wait in case she was busy with something else.

office-space

She has been using her virtual office for the past six months now, and has been able to successfully blend her office and home demands together. She makes breakfast, feeds the baby, prepares a small lunch for herself, and is behind her workstation by 11 am everyday, other than during the weekends when the family either come over to our place in Jersey or drive down to her husband’s parents. Sometimes they camp out, but she carries her laptop everywhere in case she has to hold urgent meetings. Her work hours are also flexible, and she takes breaks during the afternoons and early evenings to feed the baby.

The best thing about her virtual office is she can keep expenses down to a bare minimum and avail on-demand services. For instance, she pays for the actual usage time for certain facilities like the services of an accountant or a receptionist. The virtual office people have also offered to redesign her website and maintain it at nominal annual fees. Since all related headaches of running an actual office have been taken care of by the virtual office, she is able to devote more time to expand her business (More: Foundaspace).

Moreover, she doesn’t have to worry about health care benefits, payroll, or insurance for her employees, After using the virtual office, her business has in fact registered a double digit growth and she is now looking at adding more products in her portfolio.

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